When millions of fangirls around the world turned their immediate obsession over a 29-second animation commercial into a huge overnight fandom, which then spawned an actual, full anime series, the result was probably never in doubt. Yep, that’s pretty much the best summary we can think of to encapsulate fandom reaction to the first episode of Free!, fandom’s very own swimming anime. “Just watched the first episode of Free!, and all I can say is that I didn’t know taking your shirt off could be so dramatic.”
